A First Nations campaign encouraging Aboriginal and Torres Strait Islander people to take part in bowel cancer screening.

Developed to communicate the importance of early detection in a way that is culturally relevant, accessible and grounded in community, the campaign uses familiar voices and storytelling to make an important health message more approachable.

Direction, Cinematography, Edit: Jake Keane
Client: Cancer Council Australia
Agency: 33 Creative

Jake Keane is a Sydney-based First Nations cinematographer and videographer working across documentary, communications and community-focused productions throughout Australia.